Apr 15, 2024

Day 2 MISO workshop covers Marketing, Finance, and Management

Monday, April 15, 2024 – Maite, Guam

The second session of the Oceania Sport Education Program’s Management In Sporting Organizations covered the topics of marketing, financial management and sport management.  The session began with a review of the first day’s activities from which the six National Federation members presented their organization and reporting structure. They also provided information on their proposed amendments to their Constitution and By-Laws to ensure they meet the requirements of the International Olympic Committee, Guam National Olympic Committee, and International Federations.

Module 3 brought a lengthy discussion on Marketing and Public Relations.  OSEP Regional Master Educator Joey Miranda III, invited ONOC’s Meli Cavu, Chief Administration Services Officer, and Sitiveni Tawakevou, Chief Technology Officer to a talk show which provided a brief on the topic while acknowledging that Sports is a business, and it should be run with a business module to manage a successful National Federation.  Each NF was given time to develop a list of their stakeholders and how to strengthen the relationship with each other.  Brand exposure with media, social medial, television, print, and word of mouth provided a better understanding of the importance of what each sport brings to the table.  The topics tied to funding which caught the ears and eyes of all representatives. The module closed with each NF drafting a SWOT analysis which will be presented to the Guam NOC Board members on the final day of the session.

OSEP RME Tara Tydingco presented Financial Management for National Federations on Module 4.  The focus of this session was to give the National Federations insight on preparing their quadrennial budget from 2025-2028. Information on financial reporting, monthly reports, annual reports of anon-profit organization was discussed.

The evening’s session closed with Event and Facility management facilitated by OSEP RME Melanie Torre.  This module focused on event and facility management, as well as customer service. The NF representatives were provided a listing of official Games recognized by the Guam NOC with the Road to Los Angeles 2028.  The outcome of the session highlighted the NF’s eligibility, qualifying process, criteria and standards to qualify for the upcoming events with the task to improve or amend their current structure to ensure an equal, fair, and safe environment for all athletes, officials, and stakeholders.

Miranda concluded the evening’s activities with a review of the day’s events, including a glimpse of Day 3 activities as well as the requirements on their presentations.